Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

     I am Juliana and I am a Finance major and an Entrepreneurship minor. I am very organized and detail oriented. I am better at crunching numbers and computing statistics than being creative, however, I believe my idea is useful. Even if I don't end up developing this app myself, I hope someone does because I really believe it is beneficial.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

     There have been so many instances where my friends, family, and I see a famous person and recognize them, but not be able to recall their name. It can be a celebrity you see in person, on TV, or in an advertisement, anywhere. This app will allow you to take a picture of the celebrity's face, upload the picture to the app, and then the app will search the internet for you and provide you with the name of that person. This app allows you to find out who the famous person is immediately without having to come up with something about them to type into google.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

      I am offering this app to anybody who is interested in pop culture. If you have no interest in knowing who famous people are, then this app isn't for you. However, most people in today's world pay attention to pop culture or at least want to know celebrities names. Therefore, anyone can use my app. The main characteristic my customers have in common is their interest in pop culture and desire to put a name to a face.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

      I believe customers would pay money to use my app because for $1.29 your uncertainty can be answered. I know for me and my friends, I can't stop thinking about that person until I can come up with their name. If not, it will bug me forever. Therefore, I believe people will buy and use this app. Additionally, the majority of the people I have interviewed, spoken to, and those who have commented on my blog, have said they would definitely use this app.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

     An app like this doesn't exist. There are many website and apps that allow you to type in a question and it will spit out an answer, but none let you upload a picture. Therefore, I believe this app is different and innovative and will succeed. Also, once the algorithm to make this app work is designed I will file for a patent so that no one can steal my idea.


I believe these 5 aspects mesh well together and that this app (CelebMe) has a chance at succeeding. My app is realistic enough to be successful and I definitely think it would be used frequently. With the proper funds, technology, and advertisement I think it can be achieved and successful. 

Feedback Memo

     1. Catchy name for the app
     2. Need to clarify the purpose as it does more than google allows you to
     3. Must file for a patent
     4. Unique solution to a problem
     5. Make sure to charge for the app in order to raise capital

I incorporated the feedback I received into questions 2-5. I clarified my purpose, mentioned that I will file for a patent, and acknowledged the problem that is being solved.