What's Next

Existing Market

Step 1:

     The next expansion in my business will be to expand my app to be able to identify more than just celebrities. My app will now be able to identify brand logos, famous landmarks, and famous artwork. By being able to identify more, this will increase the amount of customers I have due to the multi-functionality the app can now provide.

Step 2:

Natalie

Kimberly

Winston

Step 3:

     The customers I interviewed gave me great feedback for how to further expand my company. Natalie told me that I should enable the app so that you can take a picture of someone's clothes and the app can identify what website those clothes can be purchased on. From personal experience, I have often been in the position where I love something one of my friends is wearing and they can't remember where they got it from. With this app, this problem will be solved. My app can help solve people's questions and increase business for other companies as well.

     For the future, I plan to start by just allowing my app to identify celebrities, then expand to landmarks, brand logos, and artwork, and then work up to identify apparel. I want to begin slow so that I can develop a solid customer basis and then grow from there.

New Market

Step 1:

     My target market is young adults who are interested in pop culture and keeping up with celebrities lives. As my new market, I decided to use middle aged adults who don't have an interest in pop culture.

Step 2:

     I think my app may be able to create value for middle aged adults who are not interested in pop culture by sparking their interest. Although these people may not particularly care about pop culture, due to my apps convenience I believe many of them would give my app a chance and potentially like it.

Step 3:

Nikki

Fred

Amelia

Step 4:

     I learned a lot from this new market. The three people I interviewed all said that they would be open to trying my app. Being open minded is all I can ask for, and once they try my app hopefully they like it and continue to use it.

     The people I interviewed said that they would be open to trying my app so that they could relate to their kids more and partake in more conversations with others about pop culture. I was not surprised by their responses and think they proved my assumptions to be true. While this market may not be as appealing as my existing market, I definitely find this market appealing and will try to pursue this segment as much as possible.